In the consumer goods industry, the expert team at Rivoli Group AG has acquired extensive expertise to solve the key challenges facing the industry. We optimize the business processes of our customers and advise them based on our sustainable and customer-oriented company strategy in all questions concerning the topic of digitalization.
Developing sustainable solutions
Hardly any other industry is experiencing the global megatrends as directly as the consumer goods industry. With the increasing digitalization of everyday life, ever-changing consumer behaviour, and the resulting structural change, trade and the consumer goods industry face ever-new challenges. We see the answers to these challenges in innovative solutions, which we launch individually with our clients and partners.
On the other hand, our specialists see demographic change as a major opportunity: Above all, the strongly growing and buoyant middle-class of emerging market countries opens up new sales opportunities, especially for export-intensive companies.
Digitalization as an industry driver
Together with demographic change, digitalization is the biggest driver for industry change. Mobile technologies, social media and online trading are changing consumer behaviour fundamentally. As a result, the rapidly growing online trade is becoming more and more significant while traditional store business is losing its central role of demand cover. However, stationary retailing does not need to become superfluous but instead can become a networked world of experience that offers customers added value in the form of individual consulting.
Companies that want to be successful in the future need a consistent omni-channel strategy to be well positioned in all sales markets. Marketing, IT, process flows, and, above all, distribution channels need to be more closely linked and coordinated.
The challenge of demographic change
Demographic change leads to a new consumer behaviour: Some products and services are increasingly in demand while others are being less consumed. The needs of consumers in times of economic change are becoming more and more differentiated and unpredictable.
For example, some customers attach greater importance to sustainably manufactured products and demand information on ingredients as well as on packaging and transport. To meet the new demands and needs of the customers, consumer goods companies must constantly strive to find new products, services, and business models, and adapt them individually to their target group.